The city of São Paulo is full of attractions, with destinations that appeal to all types of travelers. From urban parks to impressive skyscrapers, tourism in the city of São Paulo offers a wide range of unforgettable experiences. Let’s explore some of the main destinations you can’t miss.
São Paulo
São Paulo is a vibrant metropolis that combines culture, history, and diversity into a unique urban experience. With a thriving arts scene, renowned gastronomy, and a multicultural heritage visible in its architecture and festivals, the city is ideal for all types of travelers.
Cultural highlights include the iconic Paulista Avenue, home to museums and galleries, and historic neighborhoods such as Liberdade, which celebrates Japanese culture. Events like Virada Cultural and São Paulo Fashion Week further reinforce the city’s dynamic character.
São Paulo’s cuisine also stands out, featuring traditional dishes such as virado à paulista and a world-renowned pizza scene. Brasil ATM invites you to explore the top attractions and discover everything that makes tourism in São Paulo so special.
Cultural traditions that keep the soul of São Paulo alive
The city of São Paulo is one of Brazil’s most dynamic cultural centers, shaped by the diversity of peoples and traditions that have formed its identity over the centuries. Italians, Japanese, Arabs, migrants from Brazil’s Northeast, and many other communities have contributed to building a vibrant metropolis where culture thrives in the streets, festivals, and neighborhoods.
This cultural richness is expressed in celebrations such as the Feast of Our Lady Achiropita in Bixiga, the LGBTQIAPN+ Pride Parade on Paulista Avenue, street Carnival in different areas of the city, and traditional culture and gastronomy fairs spread throughout the neighborhoods. The city also preserves religious rituals and artistic expressions that reflect its plurality.
In tourism in São Paulo, each neighborhood carries a piece of this multicultural history. From the historic downtown to modern avenues, from traditional markets to major exhibitions, visitors encounter a city that proudly celebrates its origins.
News about São Paulo
Check more posts >Useful information about São Paulo
Main destinations in the city of São Paulo
Paulista Avenue
The financial and cultural heart of the city is a true paradise for art and architecture lovers. With its imposing skyscrapers, world-class museums, and vibrant nightlife, Paulista Avenue offers a unique immersion into the energy and diversity of the city of São Paulo. MASP (São Paulo Museum of Art), the Moreira Salles Institute, and Trianon Park tell stories of a rich past and a dynamic present.
The avenue is also a paradise for food lovers. Sample dishes from a wide range of cuisines at the many restaurants and cafés in the area. Be sure to visit the antiques fair on Sundays and take advantage of the bike lane for a relaxing ride. Paulista Avenue is a destination that brings together culture, leisure, and modernity in one place.
Ibirapuera Park
Ibirapuera Park is known as the “Central Park” of São Paulo. This urban oasis offers a unique experience with its lakes, green spaces, and important museums. In addition, the park is famous for its cultural events and outdoor activities.
Cultural attractions such as the Museum of Modern Art (MAM), the Afro Brazil Museum, and the Oca are must-sees. The area is ideal for those seeking a combination of nature, art, and leisure. Don’t miss the opportunity to enjoy a picnic on the lawn or rent a bike to explore the park.
Municipal Market
The Municipal Market, affectionately known as “Mercadão,” is one of the main gastronomic destinations in the city of São Paulo. Known for its imposing architecture and wide variety of fresh products, the market attracts visitors from all over the world. Visit the colorful stalls and try the famous mortadella sandwich and codfish pastry.
Beyond gastronomy, the Municipal Market offers a unique cultural experience. The historic building, with its stained-glass windows and art nouveau architecture, is an attraction in itself. The market is the perfect destination for those seeking a combination of history, architecture, and São Paulo cuisine.
Liberdade Neighborhood
Liberdade Neighborhood is the heart of the Japanese community in the city of São Paulo. The area offers a journey to the East without leaving the city, with its decorated streets, specialty shops, and authentic restaurants.
The neighborhood is ideal for those seeking a connection with Asian culture. Visit the Japanese Immigration Museum, explore the weekend street markets, and enjoy Japanese cuisine at the many restaurants. Liberdade Neighborhood is a must-see destination for lovers of Eastern culture and São Paulo’s diversity.
What to do in the city of São Paulo
The city of São Paulo offers a wide range of activities. From exploring its rich cultural scene to diving into its diverse gastronomy, there is always something exciting to do.
- Explore world-class museums
- Enjoy diverse gastronomy
- Discover the historic downtown
- Relax in urban parks
- Take part in cultural events
Main events in São Paulo
Museums in São Paulo
Places full of life
For food lovers or those who enjoy shopping, the city of São Paulo is a true paradise.
- 25 de Março Street: Explore the largest open-air commercial center in Latin America.
- Vila Madalena: Enjoy the bohemian nightlife and trendy bars of this artistic neighborhood.
Historical tourism and parks in São Paulo
Gastronomy in the city of São Paulo
With Italian, Japanese, Arab, and influences from many regions of Brazil, São Paulo’s gastronomy offers a unique experience for visitors.
- Virado à paulista: A traditional dish made with beans, fried banana, pork cracklings, and other ingredients.
- São Paulo–style pizza: Known for its wide variety of flavors and thin, crispy crust.
- Mortadella sandwich: A famous snack from the Municipal Market.
- Coxinha: A teardrop-shaped savory snack, usually filled with chicken.
- Pastel: A thin, crispy pastry filled with a variety of ingredients.
Tips to enjoy São Paulo’s gastronomy
- Typical restaurants: Visit Italian cantinas in Bixiga, Japanese restaurants in Liberdade, and Arab eateries in the central area.
- Street fairs and markets: Explore street markets and the Municipal Market to sample local delicacies.
- Food trucks: Try modern street food at the many food trucks spread throughout the city.
- Gastronomic events: Take part in festivals such as São Paulo Restaurant Week.
How to get to the city of São Paulo
Tourism in the city of São Paulo begins with a smooth arrival. There are several ways to reach the metropolis, depending on where you are coming from.
By plane:
- Guarulhos International Airport (GRU)
- Congonhas Airport (CGH)
- Viracopos International Airport (VCP)
By car:
- Bandeirantes Highway: Connects São Paulo to Campinas
- President Dutra Highway: Connects São Paulo to Rio de Janeiro
How to get around the city of São Paulo
Best time to visit the city of São Paulo
- Summer (December to March): Summer in São Paulo is hot and humid, with frequent rainfall. It is the season of major events such as street Carnival.
- Winter (June to August): Winter is drier, with milder temperatures. It is a great time to explore the city on foot and enjoy cultural events.
- Spring (September to November): Spring offers pleasant weather and is the season for events such as the Art Biennial and São Paulo Fashion Week.
- Fall (April to May): Fall features mild temperatures and is a good time to visit parks and enjoy the city’s gastronomy.
Emergency Services and Tourist Support
General Emergencies
- Military Police (emergency) – 190
- SAMU (Mobile Emergency Care Service) – 192
- Fire Department – 193
- Civil Defense (environmental emergencies) – 199
- Public Safety Hotline – 181
Tourist Safety and Support
- Tourist Police Station (DEATUR) – (11) 3257-4475
- Bilingual Military Police assistance: 911 or 112
- Civil Police: 197
- Federal Police (Passports and immigration) – (11) 3538-5000
- Federal Highway Police (PRF) – (11) 2795-2300
Health and Medical Care
- SAMU – Medical Emergency – 192
Tourist Information and General Support
- Tourist Information Center – (11) 2445-2825
- Infraero – (11) 2445-2945
- Procon-SP (Consumer Protection) – 151
More tips about the city of São Paulo
To make the most of your trip to the city of São Paulo, a few tips can make all the difference. Check out Brasil ATM’s recommendations to make your tourism experience in the city of São Paulo even better:
Withdraw cash with Brasil ATM
Although many establishments accept cards, it is always a good idea to have some cash on hand for small purchases and in more remote areas. Brasil ATM provides ATMs in various locations throughout the city, making it easy to withdraw money wherever you are.
Be prepared for changing weather
São Paulo’s weather can change quickly. Always carry an umbrella and wear layered clothing to adapt to temperature variations.
Use public transportation
Traffic in São Paulo can be intense. Whenever possible, choose the subway or trains to move around the city more efficiently.
Try the local cuisine
The city of São Paulo is a gastronomic paradise. Be sure to try traditional dishes such as virado à paulista and São Paulo–style pizza.
Respect cultural diversity
São Paulo is a multicultural city. Respect the different cultures and traditions you will encounter during your visit.
Plan your itinerary
São Paulo is a very large city. Planning your itinerary helps optimize your time and avoid unnecessary travel.
Accommodation
Book your accommodation in advance, especially during major events. There are options for all tastes and budgets, from hostels to luxury hotels.
With these tips, your trip to the city of São Paulo will be even more enjoyable and rewarding. Get ready to be captivated by this fascinating metropolis.
Do I need a visa to visit the city of São Paulo?
If you are Brazilian, you do not need a visa. For foreign visitors, check the specific requirements of your country.
