São Paulo

Main destinations in the state of São Paulo

The state of São Paulo is full of charms, with destinations that please all types of travelers. From the vibrant metropolis to impressive natural landscapes, tourism in the state of São Paulo offers a variety of unforgettable experiences. Let’s explore some of the main destinations you can’t miss.

São Paulo city

Brazil’s largest city is a true paradise for culture and gastronomy lovers. With its numerous museums, theaters, parks, and restaurants, São Paulo offers a unique immersion in the country’s cultural diversity. The vibrant streets of neighborhoods like Vila Madalena and Liberdade, the welcoming bars, and the bustling nightlife tell stories of a city that never sleeps.

The city is also a paradise for art lovers. Visit the Pinacoteca do Estado, MASP, and the Tomie Ohtake Institute to appreciate works by renowned artists. Don’t forget to explore the Municipal Market to try local delicacies and Ibirapuera Park for a moment of relaxation amidst the greenery. São Paulo is a destination that combines culture, gastronomy, and entertainment in one place.

Campos do Jordão

Known as the “Brazilian Switzerland,” Campos do Jordão is famous for its European architecture and mild climate. The city offers a unique experience with its cozy chalets, sophisticated restaurants, and beautiful natural parks. Additionally, Campos do Jordão is famous for its Winter Festival, which attracts classical music lovers from all over the country.

Natural attractions, such as the Horto Florestal and Pico do Itapeva, are must-sees. The region is ideal for those seeking a combination of romance, nature, and culture. Don’t miss the opportunity to take a cable car ride and taste the famous fondues and hot chocolates of the region.

Ilhabela

Ilhabela is one of the main tourism destinations in the state of São Paulo for beach and nature lovers. Known for its paradisiacal beaches, waterfalls, and ecological trails, the island attracts visitors seeking relaxation and adventure. Visit Curral Beach and take the opportunity to hike to the numerous waterfalls on the island.

Besides natural beauties, Ilhabela offers a rich history of pirates and shipwrecks, which can be explored in its museums and historical sites. The island is the perfect destination for those seeking a combination of beach, ecotourism, and culture.

Holambra

Holambra is a charming city with strong Dutch influence and an important flower production center. The city offers a unique experience with its windmills, typical architecture, and the famous Expoflora, the largest flower and ornamental plant exhibition in Latin America.

The region is ideal for those seeking a connection with nature and European culture on Brazilian soil. Visit Van Gogh Park, explore the flower fields, and enjoy Dutch cuisine in local restaurants. Holambra is a must-visit destination for flower and photography enthusiasts.

What to do in the state of São Paulo

Tourism in the state of São Paulo offers a multitude of activities for all tastes. From exploring the rich urban culture to adventuring in nature, there’s always something exciting to do. Here are five unmissable activities to make the most of your trip.

Explore São Paulo’s museums

São Paulo is one of Brazil’s main cultural centers, with world-class museums.

• MASP: Visit the iconic São Paulo Museum of Art and admire its impressive collection of Brazilian and international art.
• Pinacoteca: Explore this historic museum dedicated to Brazilian art, located in a beautiful 19th-century building.

Enjoy the beaches of São Paulo’s coast

For sun and sea lovers, São Paulo’s coast is the perfect destination. With beaches for all tastes, from the busiest to the most tranquil, São Paulo offers breathtaking coastal landscapes.

• Maresias Beach: Considered one of the most beautiful on the north coast, ideal for surfers and nature lovers.
• Itamambuca Beach: A paradise for surfers, with perfect waves and preserved nature.

Discover history in São Luiz do Paraitinga

São Luiz do Paraitinga is a charming historic town that preserves colonial architecture and São Paulo’s cultural traditions.

• Carnival of marchinhas: Participate in this lively traditional carnival, with typical music and costumes.
• Historic Center: Explore the cobblestone streets and admire the well-preserved colonial mansions.

Adventure in Cantareira State Park

Cantareira State Park is an extensive preserved area of Atlantic Forest, ideal for nature lovers and ecotourism enthusiasts.

• Pedra Grande Trail: Take this challenging trail and be rewarded with a panoramic view of São Paulo.
• Engordador Nucleus: Visit this park nucleus to learn about the history of São Paulo’s water supply.

Participate in cultural festivals

The state of São Paulo is known for its cultural festivals, which celebrate the state’s rich heritage. Participate in the Barretos Cowboy Festival or the Virada Cultural in São Paulo for an unforgettable experience.

• Barretos Cowboy Festival: The largest rodeo in Latin America, with country music shows and riding competitions.
• Virada Cultural: A 24-hour festival with hundreds of free cultural attractions spread throughout São Paulo.

Gastronomy in the state of São Paulo

São Paulo cuisine is one of the most diverse in Brazil, reflecting the influence of various cultures that settled in the state. With Italian, Japanese, Arab, and Northeastern influences, São Paulo’s gastronomy offers a unique experience for visitors. In the context of tourism in the state of São Paulo, trying typical dishes is an unmissable activity that provides a true immersion in local culture.

Typical dishes to try

• Virado à paulista: A traditional dish made with beans, fried banana, pork rinds, sausage, and fried egg.
• Coxinha: A teardrop-shaped snack filled with shredded chicken and catupiry cheese.
• Pizza: São Paulo is famous for its pizzerias, with an incredible variety of flavors.
• Mortadella sandwich: An icon of São Paulo’s Municipal Market, it’s a generous sandwich filled with thin slices of mortadella.
• Fair pastel: A fried pastry, usually sold at street fairs, with various fillings.

Tips for enjoying São Paulo’s gastronomy

• Typical restaurants: Visit restaurants specializing in São Paulo cuisine in the capital and inland.
• Fairs and markets: Explore São Paulo’s Municipal Market and street fairs to taste local delicacies.
• Bars and pubs: Try traditional “bar food” in traditional city bars.
• Gastronomic events: Participate in festivals like São Paulo Restaurant Week to experience high gastronomy at affordable prices.

Exploring São Paulo’s gastronomy is an essential part of tourism in the state of São Paulo. Each dish tells a story and offers a new perspective on the state’s rich culture. Take advantage of these tips and dive headfirst into this unique culinary experience.

How to get to and move around the state of São Paulo

Tourism in the state of São Paulo starts with a good arrival. There are several options to get to the state, depending on where you’re coming from.

By plane

The fastest and most convenient way to get to São Paulo is by plane. The state has airports in several cities, the main ones being:

• Guarulhos International Airport (GRU): Brazil’s largest airport, with domestic and international flights.
• Congonhas Airport (CGH): Located in the capital, ideal for domestic flights.

By car

If you prefer a more flexible trip, arriving by car can be a great option. The main highways leading to São Paulo are:

• Bandeirantes Highway: Connects São Paulo to Campinas and the state’s interior.
• Presidente Dutra Highway: Connects São Paulo to Rio de Janeiro.

By bus

For those who prefer to travel by bus, several companies operate interstate and intercity lines, connecting São Paulo to other states and cities.

Moving around the state of São Paulo

After arriving, it’s important to know how to get around to explore all the wonders that tourism in the state of São Paulo offers.

Car rental

Renting a car is one of the best options to explore the state of São Paulo with freedom. This allows you to visit more remote destinations and have flexibility in your itinerary.

Tips:

• Book the car in advance to ensure better prices.
• Check road conditions and plan your route.
• Always have a GPS or updated map.

Public transportation

In the capital and large cities, the public transportation system is well-developed, including metro, trains, and buses.

Tips:

• Use the Bilhete Único to move the capital more economically.
• Download public transportation apps to check routes and schedules.

Taxis and ride-hailing apps

Taxis and ride-hailing services, such as Uber and 99, are widely available in major cities and tourist areas.

Tips:

• Always check the estimated fare before accepting the ride.
• In tourist areas, prefer official taxi stands.

Organized tours

For those who prefer convenience, many travel agencies offer organized tours to the main destinations in the state of São Paulo. These tours usually include transportation, guides, and tickets to attractions.

Tips:

• Research and compare different agencies to find the best offer.
• Check online reviews to ensure service quality.

How to get around in Brazil

Best time to visit the state of São Paulo

Tourism in the state of São Paulo happens all year round, but some periods are more suitable depending on what you’re looking for:

Summer (December to March)

If you want to enjoy the beaches of São Paulo’s coast and outdoor events, summer is the best time. Temperatures are high, perfect for enjoying the coast.

Winter (June to August)

For those who prefer milder temperatures and want to enjoy cultural festivals, winter is ideal. It’s the best time to visit Campos do Jordão and participate in the Winter Festival.

Fall and Spring (April to May and September to November)

These seasons are great for those seeking a balanced climate and fewer tourists. Temperatures are pleasant, and accommodation rates tend to be more accessible.

FAQ – Tourism in the state of São Paulo

Do I need a visa to visit the state of São Paulo?

If you’re Brazilian, you don’t need a visa. For foreigners, check the specific requirements of your country.

What’s the best time to visit the state of São Paulo?

São Paulo can be visited all year round, but summer (December to March) is ideal for those who want to enjoy the beaches, while winter (June to August) is perfect for enjoying Campos do Jordão and cultural festivals.

What are the main typical foods of São Paulo?

Virado à paulista, coxinha, pizza, and mortadella sandwich are some of the dishes you should try. São Paulo cuisine is rich in flavors and international influences.

How can I get around the state of São Paulo?

You can rent a car, use intercity buses, or hire tours with local agencies. In the capital, the metro and buses are efficient options.

Is it safe to travel in the state of São Paulo?

As in any big city, it’s important to take basic precautions. Be aware of your belongings, avoid displaying valuables, and prefer busier areas, especially at night.

Where can I withdraw money?

You can withdraw money from Brasil ATM’s ATMs, which are available in various São Paulo cities. It’s always good to have cash for small purchases and in more remote locations.

What are the main tourist destinations in the state of São Paulo?

Some of the main destinations include São Paulo city, Campos do Jordão, Ilhabela, and Holambra. Each offers a unique experience.

Explore the state of São Paulo and discover a world of possibilities. Whatever your travel style, tourism in the state of São Paulo has something special waiting for you.